Keyword Density
^^^^^^^^^^^^^^^^^^^^^^^
After you have chosen the keywords that describe your site and are supposedly of interest to your users,
the next step is to make your site keyword-rich and to have good keyword density for your target
keywords. Keyword density although no longer a very important factor in SEO is a common measure of
how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the
search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for
minor keywords. Try the Keyword Density Checker below to determine the keyword density of your
website.
Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you
attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword
density for more than a few keywords, without making the text sound artificial and stuffed with keywords.
And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing
because this is considered an unethical practice that tries to manipulate search results.
Keywords in Special Places
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in
the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the
bottom of the page. The reason is that the URL (and especially the domain name), file names and directory
names, the page title, the headings for the separate sections are more important than ordinary text on the
page and therefore, all equal, if you have the same keyword density as your competitors but you have
keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
a.) Keywords in URLs and File Names
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is
about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site
is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-
care.org”, for example, because in the first case you have two major keywords in the URL, while in the
second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better
to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you
need to strike a balance between the keywords in the URL and site usability, which says that more than 3
words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you
manage to think of a couple of good domain names, they might be already taken. In such cases tools like
the Tool below can come very handy.
File names and directory names are also important. Often search engines will give preference to pages
that have a keyword in the file name.
The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you
decide to move to another niche, for example.
b.)Keywords in Page Titles
^^^^^^^^^^^^^^^^^^^^^^^^
The page title is another special place because the contents of the <title> tag usually gets displayed in
most search engines, (including Google). While it is not mandatory per the HTML specification to write
something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled
Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd
better write the the page title in it.
Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the
home page for the http://dog-adopt.net can include something like this: <title>Adopt a Dog – Save a Life
and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or
even longer.
c.) Keywords in Headings
^^^^^^^^^^^^^^^^^^^^^^
Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be
pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to
have as many headings on a page as possible, especially if they have the keywords in them.
There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common
sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise
with the length of headings. Another issue you need to consider is how the heading will be displayed. If it
is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less
than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can
avoid it – do it.
Regards,
Akash Shrivastava [B.Tech(C.S.E)]
Software Engineer
(SEO)
AeroSoft Corp
www.asiaguidetours.in
www.aerosoft.in
www.aerosoft.co.in
www.aerosoftorg.in
www.aerosoftorg.co.in
www.aerosoftcorp.in
www.aerosoftcorp.co.in
www.aerosoftseo.com
On Line Assistence :
Gtalk : aakash.aerosoft@gmail.com
Y! Messenger : akash.aerosoft@yahoo.in
Rediff Bol : akash.aerosoft@rediffmail.com
MSN : akash.aerosoft@hotmail.com
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